 It has been 6 months since I began the process of rebranding and I'm still going strong. I didn't realize how much goes into branding yourself, but I feel like it will all pay off in the end.
My theme has changed from youthful leopard print to mature and responsible white and gold. The site name has changed from Saverina Scozzari to SaverinaScozzari.com. I have brainstormed how to best showcase my strengths and how to improve my weaknesses. Next on the list? Social media - probably the hardest part (or most tedious). I have cleared my Facebook and Instagram feeds to start somewhat fresh. For Facebook, I deleted my public page representing me and created a page for this blog. I learned that it's important to separate myself from the website to create more opportunities and to avoid double dipping when it comes to the content I share. It certainly hasn't been easy regrowing my following. Feel free to give it a LIKE here. Then, we have Instagram. That was way easier to manage because my followers stay the same, but the content is new. I have more control of who I want to target with my posts and I'm slowly learning little tricks to make the most out of it. The Insta Stories is a whole other ballgame. I'm not a big Snapchatter, so I suppose it's a good feature. However, I have yet to figure out how to use either. I have only posted three photos since rebranding - cheesy behind the scenes pictures - and have tried to use Insta Stories to capture all of the times my name is spelled wrong when I get my Starbucks fix. Give me a follow here. Lastly (or at least the only other social media outlet I'm using), Twitter. I'm open to any and all suggestions. I haven't gotten this far yet. It terrifies me to think of all of the time and energy needed to make this change. There you go, a post filled with self-promotion and in attempt to be real about all of the work that goes into blogging. Most people think I spend my days with my feet up on my desk, drinking coffee, scrolling through Instagram as a picture of Leonardo DiCaprio hangs above me (they're not totally wrong). I actually do all of that while thinking of ways to be successful and if I have already achieved my goals, set new ones. |